People experienced the first ever Indian K-POP metaverse concert with celebrities including Rashmika Mandanna (Bollywood actress), Radhika Bangia (influencer) (https://www.instagram.com/radhika_bangia/) and Priyanka Majumdar (Indian K-Pop singer). The event, named BoAt Floatverse, happened on one of the first Indian Metaverse-LOKA and was hosted by Boat, hence shared the name. There were several adventures to win heavy discounts on BoAt products and a chance to fly to Seoul,